The Importance Of An SEO SWOT Analysis For Existing Blog Posts: Keyword Centric

What is a SWOT Analysis? 

A SWOT Analysis is an effective tool to develop a blogging strategy as well as an organizational method to ensure all boxes are checked. The main purpose of this analysis in terms of a blog post is to create a full scope of all factors affecting the On-Page SEO of the post. 

Google image | source - Chris AndersonChris Anderson


How are On-Page SEO and SWOT Analysis Related? 


As a blogger, organic traffic is crucial to monetizing your blog. Without sufficient organic traffic, monetary goals will not be reached. On-page SEO is the practice of optimizing blog posts to reach higher rankings on SERP, thus leading to more traffic.

So how can you apply a SWOT analysis to past blog posts? Find out how below. 

Importance of On-Page SEO SWOT Analysis: A Breakdown 

For the below examples, we will use a hypothetical blog post currently titled “Best Running Shoes.” The hypothetical keyword used is the Title, and we can assume that typical On-Page SEO practices were followed based on the keyword for the rest of the post/article. 

a) Strengths: 

Identifying the strengths for a blog post helps the blogger recreate those strengths for new posts and previous ones. If you end up identifying unique strengths for a multitude of posts, then you can apply all those factors/strengths to each post. This optimizes each post at the level of the strongest one. 

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