How Branding Is Sabotaging Your PR Efforts

 PR (when done correctly) should serve a dual purpose:


#1 Making you more visible 

Therefore exposing you to your ideal customers and brands for collaboration

#2 Attracting your ideal clients and brands



meaning PR should turn potential customers into leads and compatible brands into partners once they’ve been exposed to you

If you’re finding that your PR pitches are consistently being rejected or that the  PR features that you do get are not helping you attract your ideal client, convert them to customers and, ultimately make more money- you may be falling short in one or more areas of the 3 C’s of branding (Clarity, Consistency and Congruence). Here’s how:

How lack of brand clarity sabotages your PR efforts

One of the most common ways to undermine your PR efforts is having more than one area of expertise on your website. If you send an editor a pitch claiming to be an expert in one thing and, doing their due diligence, they see no evidence of that expertise on your website or very little of it (because you talk about so many other things)- they are not very likely to accept your pitch. 

Likewise, if a potential client sees or hears about you on a particular media platform and decides to check you out, they will be very confused and/or put off if you don’t talk about their topic of interest as much as they would have liked or thought you would.

When it’s not clear what your expertise is and what problem you solve because one day you’re talking about entrepreneurship and the next you’re talking about dog grooming, for example, it dilutes your brand. To counter this, pick a niche and stick with it, only using your other interests/areas of expertise to underpin that particular topic. You could also consider separating your businesses, if you have more than one brand, rather than housing them all on one platform for the sake of clarity.

How lack of brand consistency sabotages your PR efforts

As mentioned above, PR (when done correctly) should serve a dual purpose: making you more visible and attracting your ideal clients and brands. This is why it’s important to make sure that the platforms that you pitch to are relevant in terms of topics covered and demographics served.

Unfortunately, another common mistake that entrepreneurs make when it comes to branding is not niching down to a specific demographic because they are afraid of alienating people. They think that if they cater to everybody, they can help more people. What they fail to understand is that this, not only makes their branding unclear in terms of who they serve, it creates inconsistency in their messaging.

Continue reading How Branding Is Sabotaging Your PR Efforts

Comments

Post a Comment

Popular posts from this blog

5 Reasons Why Product Quality Matters and Why You Should Never Compromise on Quality

  Do you know the difference between a good product and a bad one? Quality. A quality product has been made using high-quality materials, with an eye to durability and longevity, so that it will last for years while still being of use. The quality of the product is what sets it apart from its competitors.  A poor-quality product may be cheap in price but expensive in upkeep; even if you save money on purchase costs now, you’ll end up spending more money on repairs or replacements down the line. It’s always best to invest in something displaying a high quality, and this is why. 1. The Durability Aspect Products made with high-quality materials last longer. Durability is the ability of any product to perform its primary function for an extended period under ordinary wear and tear without showing signs of damage or breakage.  A good example would be shoes. If you buy cheap shoes that are not well-made from poor materials, they’re more likely to wear out quickly, break down a...
Read more

10 Best Body Shapers To Give You An Hourglass Figure

Image
  Many women worry about those extra bulges and restrict themselves from wearing their favourite attires. Our perception of how we look creates a big impact on the value we have on ourselves.   Perception is reality. Body Shapers are like blessings and the instant solutions to achieve your desired look without losing weight. They bring out your best self and make you feel confident and sculpted. Benefits of using Shapewear: You get a Feminine Silhouette They Improve Posture There are several Postpartum Benefits They provide your body with a Smoothening Effect We have curated the best body shapers available on Amazon. Build up the best first impression with the listed Shapewear. 1. Shapermint High Waisted Body Shaper Shorts This tummy control shapewear is made for comfortable everyday wear and to smooth out your tummy! It fits great under all types of clothing and stays in place for an all-day secure fit. If you’re recovering from postpartum, consider wearing them under a dress...
Read more

5 Ways To Style Your Strappy Sandals

Image
  Strappy sandals are the perfect summer shoe. They are comfortable, stylish, and go with just about anything.  But how can you style them so they stand out?  Here are 5 ways to style your strappy sandals for a guaranteed smoking hot summer look: Strappy sandals with a cute sundress  This is a classic summer look. Perfect for those looking to create a sweet girly summer look.  Whether you prefer a mini, midi, or maxi, a sundress works to create the perfect hot summer look, without spending too much time worrying about pairing different pieces. Simply slip on your favourite go-to sundress and trusty strappy sandals and you’re good to go.  Casual denim shorts  If you’re looking to create a simple yet fashionable daytime look, pairing your strappy sandals with a classic pair of denim shorts is a surefire way to remain stylish in the summer heat. Whether you prefer a bohemian, floral look or are more into gothic styles, denim shorts can be worn b...
Read more